Thank Barneys New York for Supporting Transgender People: www.ThankYouBarneys.org
Barneys New York became the first major retailer to launch a campaign exclusively featuring the lives and stories of diverse transgender models and their family members.
The campaign, called “Brothers, Sisters, Sons & Daughters,” was shot by renowned American fashion photographer and filmmaker Bruce Weber whose photographs have also appeared in GQ, Vogue, and Rolling Stone covering brands like Calvin Klein, Versace, and Ralph Lauren. Each model was interviewed by longtime arts journalist, and Contributing Editor at Vanity Fair, Patricia Bosworth.
The Spring 2014 campaign created a safe space for models from diverse walks of life–from African American Ball culture in NYC to life in Tulsa, Oklahoma–to share their empowering struggles and inspiring victories. These stories highlight the enduring connections and support of family, friends, and community members that showcase the deep roots of transgender people in American culture and society.
As part of NCTE’s ongoing work to educate workplaces about their obligations to address anti-transgender discrimination, the National Center for Transgender Equality provided cultural competency training to Barneys New York corporate staff in headquarters and with floor associates in retail locations across the country. NCTE, along with the LGBT Center of New York, will receive half of 10% of all sales from Barneys’ 11 flagship stores nationwide and Barneys.com on February 11th.
Read NCTE Executive Director Mara Keisling’s forward in the campaign look book.
Many Americans view transgender people as different or even exotic. Outdated stereotypes of our community make it hard for us to show the full picture of our lives, families, and our contributions. And assumptions about how we should look have too often dictated how we should live. But what is lost in the stereotypes and assumptions are the human connections between our lives and our families, friends, and communities.